Old money clothing brands – The “old money” aesthetic exudes timeless elegance, class, and understated luxury.
It refers to the fashion choices of people from established wealthy families, often leaning toward classic, high-quality pieces that never go out of style.
If you’re looking to embrace this refined style, here are the top 13 old money clothing brands known for their heritage, sophistication, and impeccable craftsmanship.
1. Ralph Lauren
Ralph Lauren is synonymous with classic American style. With its signature preppy look, it represents a staple in the old money wardrobe.
Known for polo shirts, crisp oxford shirts, blazers, and perfectly tailored trousers, Ralph Lauren offers timeless pieces that embody an aristocratic feel.
The brand’s minimalist designs and high-quality materials make it a favorite among those who appreciate the elegance of traditional American fashion.
Signature Pieces:
- Polo shirts with the iconic logo
- Tailored blazers and suits
- Cable-knit sweaters
2. Brooks Brothers
Established in 1818, Brooks Brothers is the oldest clothing retailer in America, specializing in preppy and polished attire.
The brand’s reputation for craftsmanship and quality has earned it a place in the wardrobes of many prominent families.
Known for its classic suits, oxford shirts, and conservative styles, Brooks Brothers’ clothing evokes the old money charm with a touch of modern sophistication.
Signature Pieces:
- Classic button-down shirts
- Wool blazers
- Traditional suits
read also: 10 Best Thick Jacket Brands for Winter in Maine, US
3. Hermès
Founded in 1837, Hermès is a French luxury brand recognized for its timeless scarves, handbags, and ready-to-wear clothing.
Hermès is an emblem of the old money style, thanks to its dedication to high-quality craftsmanship and understated luxury.
With iconic items like the Birkin bag, silk scarves, and leather goods, Hermès appeals to those who prioritize elegance and exclusivity in their wardrobe.
Signature Pieces:
- Silk scarves
- Birkin and Kelly bags
- Leather accessories and belts
4. Burberry
The British heritage brand Burberry is known for its iconic trench coats and timeless check patterns.
With over 150 years of history, Burberry represents old money sophistication combined with modern flair. The classic trench coat is a must-have for any wardrobe, offering both functionality and refinement.
Signature Pieces:
- The iconic Burberry trench coat
- Checkered scarves
- Tailored outerwear
5. Gucci
While Gucci is often associated with contemporary luxury, it also offers timeless pieces that are well-suited to the old money aesthetic.
Founded in 1921, the Italian fashion house is known for its high-end craftsmanship, elegant tailoring, and subtle designs.
Classic loafers and understated ready-to-wear clothing are key elements that add a modern twist to a traditional wardrobe.
Signature Pieces:
- Gucci horsebit loafers
- Tailored trousers and jackets
- Timeless handbags
6. Chanel
A symbol of timeless French elegance, Chanel represents the epitome of old money style for women.
Coco Chanel’s designs revolutionized fashion with classic silhouettes that remain relevant today. From the iconic little black dress to elegant tweed suits, Chanel is known for its impeccable tailoring and luxurious materials.
Signature Pieces:
- The Chanel tweed suit
- Quilted handbags
- Little black dresses
7. Loro Piana
Known for its luxurious cashmere and fine wool, Loro Piana is an Italian brand that exudes quiet opulence.
The brand’s focus on high-quality fabrics and minimalist designs makes it perfect for those who value understated elegance.
Loro Piana’s knitwear, scarves, and tailored outerwear have become synonymous with the old money aesthetic.
Signature Pieces:
- Cashmere sweaters
- Tailored overcoats
- Wool scarves
8. Brunello Cucinelli
Brunello Cucinelli is another Italian brand synonymous with the old money aesthetic.
Renowned for its relaxed yet elegant designs, Brunello Cucinelli focuses on fine craftsmanship and premium materials.
The brand’s neutral color palette and luxurious knitwear create a sophisticated, effortless look.
Signature Pieces:
- Cashmere cardigans
- Soft tailored blazers
- Wool trousers
9. Tod’s
For footwear that exudes elegance and heritage, Tod’s is a must-have brand in any old money wardrobe.
Known for its luxury leather shoes, especially its signature loafers and driving shoes, Tod’s represents Italian craftsmanship at its finest.
The simplicity and timeless design of Tod’s footwear make it ideal for both casual and formal occasions.
Signature Pieces:
- Leather loafers
- Driving shoes
- Handcrafted leather belts
10. Barbour
A quintessential British brand, Barbour is known for its waxed jackets and rugged outerwear. Founded in 1894, Barbour is popular among the aristocracy and country gentry.
The brand’s jackets, often worn for outdoor activities such as hunting and horseback riding, are synonymous with old money style that values practicality as much as aesthetics.
Signature Pieces:
- Waxed cotton jackets
- Quilted jackets
- Casual knitwear
11. Goyard
As one of the oldest luxury brands in the world, Goyard is known for its exclusive, monogrammed luggage and handbags.
The brand shies away from mass production and advertising, adding an element of exclusivity and old-world charm. Goyard is a favorite among those who prefer discreet luxury over ostentatious branding.
Signature Pieces:
- Monogrammed trunks and luggage
- Handcrafted leather bags
- Canvas travel bags
12. Ermenegildo Zegna
Italian brand Ermenegildo Zegna is famous for its impeccably tailored suits and fine fabrics.
Founded in 1910, Zegna offers classic, understated designs perfect for those who value craftsmanship and timeless fashion.
The brand’s suits, made from the finest wool and cashmere, are staples for those who embrace a polished, old money look.
Signature Pieces:
- Tailored wool suits
- Cashmere overcoats
- Fine leather accessories
13. Louis Vuitton
While Louis Vuitton is known for its iconic monogrammed handbags, it also offers a range of classic, sophisticated clothing and accessories.
Founded in 1854, Louis Vuitton has built a reputation for blending tradition with modern luxury.
The brand’s ready-to-wear collection, including leather goods and tailored pieces, is perfect for those who appreciate timeless elegance.
Signature Pieces:
- Monogrammed luggage and handbags
- Leather shoes and accessories
- Classic tailored outerwear
These 13 brands represent the pinnacle of old money fashion, each bringing its own heritage and commitment to quality.
Whether you’re looking to invest in timeless pieces or seeking to emulate the elegant, understated look, these brands offer classic designs that transcend trends and stand the test of time.
From iconic outerwear to perfectly tailored suits, these brands are essential for anyone looking to capture the essence of old money style.
